Tell me if this sounds familiar.
You’ve started your side hustle or business, and now you need to start marketing. You happily start your computer, and your fingers are poised above your keyboard, ready to get this marketing thing going.
But who are you trying to market to?
Did a part of you just answer – “Everyone” or “anyone with a pulse and some money”?
Yeah, I hear ya. But it’s going to be really expensive to market to everybody.
So, let’s narrow this down a bit. Let’s figure out who your ideal customer is, and market to them. Agreed?
Great, let’s get started.
First – will your clients be companies or consumers?
If You Answered Companies
- What industry is the company in?
- How many employees does the company have?
- How much revenue does the company make?
- What problems does the company face on a regular basis?
- What’s the job title of the person who can authorize buying your product or service?
- What are the desires of this person? For example, maybe they want to improve the productivity of their team.
- What are the pain points for this person? For example, they want to improve productivity, but they only have a certain amount of money in their budget to achieve that goal.
- What websites or blogs does your authorized buyer follow? Which meetups do they attend?
Don’t know the answers off the top of your head? That’s okay. Skip down below to your action items.
If You Answered Consumers
- Is this person more likely to be male or female?
- What age range? What stage of life? For example, maybe your ideal customer is a twenty-something who’s just building a career, or a thirty-something who’s established in their career and is now starting a family.
- How much money do they make?
- What are their desires?
- What are their fears?
- Where do they spend their time online? Which blogs do they read? Which social media sites do they participate in?
Don’t know the answers off the top of your head? That’s okay. Skip down below to your action items.
Your Action Items
- Go through the questions, researching the answers as needed and writing them down.
- Once you’ve finished, you’ll have a good description of your ideal customer.
- Now focus your marketing efforts on reaching that client. Be sure to make connections, talk about their pain points and desires, and offer your products or services if you’re a good match.
Leave a Reply